Why Marketing Cloud Next?
At CloudMasonry, Marketing Cloud Next isn’t just another Salesforce product. Our AI-focused Marketing Automation Practice is staffed by certified Marketing Cloud and Data Cloud consultants who are ready to deliver Marketing Cloud Next. Backed by more than 300 Salesforce certifications, a 4.9 CSAT, and an 88 % annual client-retention rate, we deliver:
- Cross-cloud strategy. We align MCN with Sales, Service, and Data Cloud to create a single, actionable view of every customer.
- AI-powered personalization. Our experts fine-tune MCN’s Einstein Copilot and zero-copy data features to deliver one-to-one journeys that drive measurable ROI.
- Change-ready enablement. From stakeholder workshops to admin upskilling, we embed the knowledge your team needs to own continuous innovation.
Whether you’re just exploring Marketing Cloud Next or ready to deploy at scale, CloudMasonry provides the strategic guidance, technical depth, and hands-on partnership to turn the platform’s potential into real-world growth.
What is Marketing Cloud Next?
Marketing Cloud Next is a complete AI-native marketing platform built on Salesforce Core and Data Cloud, delivering agentic marketing experiences that scale across departments—marketing, sales, commerce, and service.
- It bundles together Salesforce’s agentic innovations under one umbrella: including Campaign Creation, Segment Intelligence, Lead Management, Personalization Decisioning, Web Curation, and more
- Engineered from the ground up on Data Cloud, enabling real-time, centralized access to CRM and behavioral data without complex integrations
- Represents the shift toward autonomous AI agents (Agentforce) that act on strategy to execute campaign tasks across channels without manual intervention
Why Choose Marketing Cloud Next?
- Agentic Marketing Abilities: AI agents can interpret goals, generate segments, draft messaging, build journeys, optimize performance, and even escalate to humans when needed
- Single Platform, Multiple Clouds: Built for Salesforce Core—no middleware needed. Unified execution across Marketing, Sales, Service, and Commerce
- Simplification of Stack: Consolidates multiple prior products and acquisitions into one platform, reducing total cost of ownership and integration complexity
Our Marketing Cloud Next Support Options
Define business goals and success metrics aligned to AI-powered marketing
- Audit current MarTech stack, data readiness, and organizational maturity
- Choose the right platform based on your team size, automation needs, and roadmap
- Build a migration plan, if you’re upgrading from Account Engagement / Pardot or core marketing setups
- Map key use cases to Marketing Cloud Next features (e.g. AI campaign creation, real-time journeys)
Build the Foundation for Scalable, AI-Driven Marketing Success
- Design scalable first-party data models for audience segmentation and personalization
- Configure Data Cloud integration (if applicable) for real-time data access
- Unify cross-cloud data from Sales, Service, Commerce, and external sources
Establish Operational Clarity For AI Integrations
- Streamline assets and process flows. Purge obsolete journeys, apply consistent naming conventions, update any outdated decision path logic
- Establish structured data hierarchies. Organize customer data, lifecycle stages, and campaign metadata into consistent, logical categories
- Document operational standards. Outline how campaigns are built, what success looks like, and how exceptions are handled across teams
Accelerate AI-Powered Campaigns with a Custom Rollout Plan
- Develop a custom launch checklist and enablement plan for Marketing Cloud Next features
- Configure your instance for AI-generated campaign briefs, audience segments, messages, and journey flows
- Train users on how to refine AI inputs and outputs for brand alignment
- Guide on content reuse, personalization variables, and message testing strategies
Design and Build Real-Time Event Messaging
- Configure multi-touch journeys based on real-time event triggers
- Set up decision splits, goal tracking, and exit criteria
- Incorporate AI-generated logic to optimize timing and content delivery
Typical Levels of MC Next Support
Implementation
If you’re looking for a Salesforce Partner who can support your Marketing Cloud Next migration or new implementation, we can help. CloudMasonry is a Salesforce Silver Partner and our dedicated Marketing Automation Practice has the experience to help you successfully implement Salesforce Marketing Cloud Next, including Data Cloud and Agentforce setup.
- Strategic roadmapping and planning
- Readiness Assessment & Custom Migration Plans
- AI Preparation and Existing Org Standardization
- Agentforce configuration and permissioning
- Data Cloud setup and data architecture alignment
User Adoption
You’ve implemented Marketing Cloud Next and are ready for Agent Driven Marketing. Now what? How do you ensure your users adopt the platform and realize the full power of agentic automation?
- Team enablement & training on AI-powered workflows
- Foundational setup of AI execution strategies for scalable, AI-driven marketing Success
- Guidance to elevate campaign performance with automation, predictive insights, and content generation
- Power smarter campaign creation. Best practices to leverage data and cross-cloud architectures. Setup of scalable, intelligent automations from day one and dramatically accelerate speed to market
Ongoing Support
You’re up and running with Marketing Cloud Next but need a Salesforce partner who can help with ongoing MCN support. How can you improve and advance your use of Marketing Cloud Next?
- Agentic Campaign Strategy and Use Case Design
- Personalization and Real-Time Segmentation Strategies
- Cross-Cloud Integration and Execution
- Client Team Enablement and Training
Entrust your Salesforce Marketing Cloud Next journey to the experts at CloudMasonry, and experience the difference that a partnership with an industry-leading Salesforce Marketing Cloud Next consultant can make. Reach out today to discover how our Salesforce Marketing Cloud Next consulting and implementation services can help actualize your enterprise objectives.
