Why Marketing Cloud Next?
Marketing Cloud Next isn’t just another Salesforce product.
Our AI-focused Marketing Automation Practice is staffed by certified Marketing Cloud consultants with Data 360 expertise. Whether you are exploring or ready to deploy at scale, we bring the strategy, technical depth and hands-on partnership to turn it into real growth.
01
Cross-cloud strategy
We align Marketing Cloud Next with Sales, Service and Data 360 for one view of every customer.
02
AI-powered personalization
We tune Agentforce and zero-copy data features for one-to-one journeys with measurable ROI.
03
Change-ready enablement
Workshops and admin upskilling so your team owns what we build.
What is Marketing Cloud Next?
Salesforce Marketing Cloud Next is a complete AI-native marketing platform built on Salesforce Core and Data 360, delivering agentic marketing experiences that scale across marketing, sales, commerce and service.
One umbrella for agentic innovation
Campaign Creation, Segment Intelligence, Lead Management, Personalization Decisioning, Web Curation and more.
Engineered on Data 360
Real-time, centralized access to CRM and behavioral data without complex integrations.
Built for autonomous agents
Agentforce agents act on strategy to execute campaign tasks across channels without manual intervention.
Why Choose Marketing Cloud Next?
Agentic marketing abilities
AI agents interpret goals, generate segments, draft messaging, build journeys, optimize performance and escalate to humans when needed.
Single platform, multiple clouds
Built for Salesforce Core with no middleware. Unified execution across Marketing, Sales, Service and Commerce.
A simpler stack
Consolidates prior products and acquisitions into one platform, reducing total cost of ownership and integration complexity.
Marketing Cloud Next Growth and Advanced editions
Marketing Cloud Next is sold in two editions: Growth and Advanced. Advanced includes everything in Growth, plus three additions.
| What’s included | Growth EditionMarketing Cloud Growth | Advanced EditionMarketing Cloud Advanced |
|---|---|---|
Runs on Data 360 Formerly Data Cloud | Included | Included |
One platform for marketing, sales, service and commerce Shared across teams | Included | Included |
Path Experiment Tests Flow-built journeys by splitting customers across paths | Not included | Included |
Einstein Engagement Frequency Removes over-messaged customers, adds those who need more outreach | Not included | Included |
Einstein Engagement Scoring Shows who is ready to buy and who needs more nurturing | Not included | Included |
Which edition fits depends on how much journey testing, send frequency control and predictive scoring you need. We help you choose before you buy and configure the edition you pick, whether that is Salesforce Marketing Cloud Growth Edition or Marketing Cloud Advanced Edition.
If you run Marketing Cloud Engagement or Account Engagement (formerly Pardot) today, you do not have to start over.
Salesforce positions Marketing Cloud Next as a layer that sits alongside your existing journeys, workflows, content and data, so you can adopt it in stages.
Not sure which of your two current products to keep running? Read our comparison of Account Engagement and Marketing Cloud Engagement.
Marketing Cloud Engagement
Connect through Marketing Cloud Engagement+. Email sending domains you have already authenticated can be shared with Marketing Cloud Next and stay active in Engagement, so you can send from both products while you transition.
Account Engagement
Access comes through Account Engagement+, delivered as permission set licenses that an Account Engagement admin configures. You need Sales Cloud or Service Cloud Enterprise Edition or higher, and Data Cloud connected through the Data Cloud Connector.
Moving to Marketing Cloud Next
Salesforce does not require a cutover. Marketing Cloud Next does not replace Marketing Cloud Engagement. It runs alongside it, so your existing campaigns, automations and templates keep running while you adopt Marketing Cloud Next in stages.
The work is deciding what moves, and when. Our approach is iterative:
Inventory what you run today
Pick one use case and start there
Stand up Data 360 for that use case
Build and test in a sandbox, then expand
Proven programs stay where they are until the results justify moving them. If your goal is to retire Marketing Cloud Engagement or Account Engagement entirely, confirm the plan with your Salesforce account team first. We map the decisions before anything is built, so campaigns keep running while you transition.
Our Marketing Cloud Next Support Options
Define business goals and success metrics aligned to AI-powered marketing
- Audit current MarTech stack, data readiness, and organizational maturity
- Choose the right platform based on your team size, automation needs, and roadmap
- Build a migration plan, if you’re upgrading from Account Engagement / Pardot or core marketing setups
- Map key use cases to Marketing Cloud Next features (such as AI campaign creation and real-time journeys)
Build the Foundation for Scalable, AI-Driven Marketing Success
- Design scalable first-party data models for audience segmentation and personalization
- Configure Data 360 integration (if applicable) for real-time data access
- Unify cross-cloud data from Sales, Service, Commerce, and external sources
Establish Operational Clarity For AI Integrations
- Streamline assets and process flows. Purge obsolete journeys, apply consistent naming conventions, update any outdated decision path logic
- Establish structured data hierarchies. Organize customer data, lifecycle stages, and campaign metadata into consistent, logical categories
- Document operational standards. Outline how campaigns are built, what success looks like, and how exceptions are handled across teams
Accelerate AI-Powered Campaigns with a Custom Rollout Plan
- Develop a custom launch checklist and enablement plan for Marketing Cloud Next features
- Configure your instance for AI-generated campaign briefs, audience segments, messages, and journey flows
- Train users on how to refine AI inputs and outputs for brand alignment
- Guide on content reuse, personalization variables, and message testing strategies
Design and Build Real-Time Event Messaging
- Configure multi-touch journeys based on real-time event triggers
- Set up decision splits, goal tracking, and exit criteria
- Incorporate AI-generated logic to optimize timing and content delivery
Typical Levels of MC Next Support
Implementation
Need a partner for a Marketing Cloud Next migration or new implementation? CloudMasonry is a Salesforce Select Partner, and our Marketing Automation Practice implements Marketing Cloud Next, including Data 360 and Agentforce setup.
- Strategic roadmapping and planning
- Readiness Assessment & Custom Migration Plans
- AI Preparation and Existing Org Standardization
- Agentforce configuration and permissioning
- Data 360 setup and data architecture alignment
User adoption
You have implemented Marketing Cloud Next and are ready for agent-driven marketing. Now what? We help your users adopt the platform and realize the full power of agentic automation.
- Team enablement & training on AI-powered workflows
- Foundational setup of AI execution strategies for scalable, AI-driven marketing Success
- Guidance to elevate campaign performance with automation, predictive insights, and content generation
- Power smarter campaign creation. Best practices to use data and cross-cloud architectures. Setup of scalable, intelligent automations from day one and dramatically accelerate speed to market
Ongoing support
You are up and running with Marketing Cloud Next and need a Salesforce partner to help you improve and advance how you use it.
- Agentic Campaign Strategy and Use Case Design
- Personalization and Real-Time Segmentation Strategies
- Cross-Cloud Integration and Execution
- Client Team Enablement and Training
Entrust your Salesforce Marketing Cloud Next journey to the experts at CloudMasonry, and experience the difference that a partnership with an industry-leading Salesforce Marketing Cloud Next consultant can make. Reach out today to discover how our Salesforce Marketing Cloud Next consulting and implementation services can help actualize your enterprise objectives.
