Empowering Media Companies with Salesforce Media Cloud Consulting
CloudMasonry partners with media and entertainment organizations to harness the full potential of Salesforce Media Cloud—driving smarter content management, streamlined advertising operations, and deeper audience engagement. With extensive experience across the Salesforce ecosystem and over 300 certifications, our consultants design and implement customized Media Cloud solutions that align with the unique workflows and revenue models of media companies. From campaign management and ad sales automation to cross-channel analytics and rights management, CloudMasonry delivers end-to-end consulting services that help you maximize monetization and operational efficiency. Whether you’re a broadcaster, publisher, or digital media provider, we tailor Salesforce Media Cloud to meet your business goals and industry challenges.
Our Media Cloud Offerings
CloudMasonry Implementation of Salesforce Media Cloud
Ensure a smooth and effective Salesforce Media Cloud implementation, customized to your organization’s unique requirements, with our expert guidance and support.
CloudMasonry Media Cloud Configuration and Customization
Maximize the potential of your Media Cloud platform by leveraging our consultants’ expertise in configuring and customizing Salesforce to align with your specific needs and goals.
CloudMasonry Media Cloud Integration
Seamlessly integrate Salesforce Media Cloud with your existing systems, processes, and workflows to create a unified and efficient ecosystem across your organization.
CloudMasonry Media Cloud Optimization
Benefit from our Salesforce consultants’ insights to identify areas of improvement, implement best practices, and optimize your Media Cloud solution for peak performance and scalability.
CloudMasonry Media Cloud Training and Adoption
Accelerate user adoption and productivity with customized training programs and support materials designed to enhance your team’s Salesforce Media Cloud proficiency.
Media Cloud Implementation And Support
Implementation
CloudMasonry helps media and entertainment companies implement Salesforce Media Cloud to unify audience engagement, subscription management, and content monetization within a single platform. We work with stakeholders to configure the Media Cloud data model—including Product Bundles, Offers, Entitlements, and Subscriber Accounts—so that it mirrors real-world subscription products, advertising deals, and partner contracts. From streaming services to publishers, our team ensures that the platform supports flexible packaging, promotional pricing, and lifecycle management for digital or bundled content offerings.
- We also integrate Media Cloud with key platforms across your technology stack, including OTT delivery systems, CRM tools, CDPs, and billing platforms. Whether enabling personalized offers, automating subscription fulfillment, or capturing real-time engagement signals, CloudMasonry builds solutions that are both scalable and compliant. Our architecture leverages out-of-the-box accelerators like Subscriber Lifecycle Management and Media Catalog to shorten time to value while creating space for long-term customization and growth.
User Adoption
Media Cloud adoption succeeds when business users—from marketing to customer service—understand how to use the platform to drive personalized experiences and revenue growth. CloudMasonry develops tailored training programs and role-specific enablement resources that equip teams to navigate Media Cloud’s dynamic catalog and entitlements model. We guide users through offer creation, audience segmentation, and multi-channel activation so they can operate confidently and independently.
- We also optimize the user experience by customizing page layouts, automating repetitive processes, and embedding actionable insights through Salesforce Reports and Dashboards. Customer service reps gain real-time access to subscription entitlements, upgrade options, and account histories, while marketing and product teams can test and launch new bundles with agility. CloudMasonry’s user-first approach ensures that Media Cloud becomes a valuable tool across departments—not just a back-office system.
Ongoing Support
As media companies expand into new formats, audiences, or geographies, CloudMasonry provides continuous support to evolve and optimize your Media Cloud instance. We perform regular platform assessments to ensure your subscription logic, entitlement rules, and campaign targeting remain aligned with your business goals. Our team also helps you respond to subscriber behavior insights with timely offer updates, product enhancements, and data hygiene practices that keep your CRM ecosystem healthy.
- We actively monitor Salesforce Media Cloud’s roadmap and support clients in adopting new features—such as Dynamic Audience Segmentation, Real-Time Entitlement APIs, or integration with Salesforce Data Cloud for unified audience views. As you scale into new business models, advertising partnerships, or loyalty programs, CloudMasonry ensures that your Media Cloud foundation grows with you—delivering flexible monetization, enhanced personalization, and stronger subscriber relationships.
CloudMasonry assists organizations in the implementation and enhancement of their Salesforce Media Cloud solution. Our approach to system design is to balance the need for simple and efficient user experiences with the need for robust data and reporting capabilities demanded by modern enterprise organizations.
