For the last 20 years, Brava Roof Tile has been manufacturing premium-quality synthetic roofing. They have established a business to business and, business to consumer product with a significant presence in the industry as well as working with contractors all over the country.
NEED
Brava Roof Tile brought in CloudMasonry to improve order management in its existing Salesforce CPQ environment, and to capture sales knowledge so a growing team could quote quickly and accurately.
APPROACH
CloudMasonry reviewed the full quote-to-order process, then optimized Salesforce CPQ around how Brava sells.
Guided selling to help the sales team configure and quote accurately.
Automated pricing within Salesforce CPQ.
Streamlined order management for fulfillment accuracy, including return order tracking.
Documented processes and trained the team on the updated platform.
OUTCOME
Order accuracy improved 35 to 40 percent, the team saves significant time on order management, and Brava projects a meaningful reduction in return orders.