Client: Clickbooth
TECHNOLOGY
- Salesforce Sales Cloud
ABOUT CLIENT
Clickbooth is the #1 leading CPA Network worldwide. Clickbooth connects Advertisers with a product or service with Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis.
NEED
As a company experiencing rapid growth, Clickbooth found itself with customer data and selling activities managed in multiple systems. After choosing Salesforce as their CRM of choice, CloudMasonry was chosen to consolidate all legacy systems and customer data into a single Salesforce environment.
APPROACH
CloudMasonry partnered with Clickbooth to quickly define the requirements of the new system and develop a strategy for data migration and cleansing. CloudMasonry then leveraged an iterative method of project execution to deliver the entire project in under three weeks of total elapsed time.
OUTCOME
Three weeks after the project kicked off, Clickbooth had a single instance of Salesforce that provided a full 360-degree view of all customer data. This consolidated instance allowed two separate sales teams with their unique processes to operate seamlessly in one environment, one still in Salesforce Classic, while the other fully embraced Lightning.
