CoinFlip Marketing Cloud Client Story

Client: CoinFlip

TECHNOLOGY

Marketing Cloud Engagement

ABOUT CLIENT

CoinFlip is a fintech company making cryptocurrency accessible through a nationwide network of Bitcoin ATMs and an easy-to-use online trading platform. The company provides secure, fast, and user-friendly solutions for buying, selling, and managing digital currencies.

NEED

CoinFlip needed a marketing automation solution to centralize and scale its customer engagement efforts. The team lacked an integrated platform for executing personalized marketing campaigns and required expert guidance to implement Salesforce Marketing Cloud and train internal stakeholders for ongoing use.

APPROACH

CloudMasonry implemented an end-to-end Salesforce Marketing Cloud Engagement solution for CoinFlip.

Set up a parent enterprise account and a child business unit for promotions, with foundational platform configuration.
Integrated Marketing Cloud with Salesforce CRM via Marketing Cloud Connect and implemented Email Studio, Content Builder, Journey Builder, Automation Studio, and Contact Builder.
Launched key automated campaigns including pre-registration, welcome, and birthday sequences.
Provided tailored training so CoinFlip’s internal team could manage campaigns independently.

OUTCOME

CoinFlip now runs targeted, automated marketing campaigns across customer segments directly from Salesforce Marketing Cloud, fully integrated with their CRM. The internal team manages campaign execution independently, from building emails in Content Builder to running automated sequences triggered by customer behavior.

Marketing Cloud Engagement live and integrated with Salesforce CRM.
Automated campaigns running across pre-registration, welcome, and birthday triggers.
Internal team trained and executing campaigns without outside support.
Centralized platform replacing fragmented, manual outreach.

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