Client: EverConnect
TECHNOLOGY
- Marketing Cloud Next, Growth Edition
- Salesforce Data Cloud
ABOUT CLIENT
EverConnect is a performance marketing and lead generation company that helps service-based businesses acquire new customers and grow revenue.
NEED
EverConnect wanted more reliable segmentation, tracking, and attribution, a smooth migration from Marketo, and a team equipped to run the platform independently.
APPROACH
CloudMasonry started with a platform assessment and roadmap, then refined the Data Cloud configuration. The team rebuilt automation, attribution, and nurture flows, and migrated Marketo contacts with opt-outs and history preserved.
- Platform assessment and roadmap to guide the work.
- Marketing Cloud Growth implemented to best-practice standards, including automation, attribution, and nurture flows.
- Migration of Marketo contacts, preserving opt-outs and engagement history.
- Data Cloud mapping refined for accurate targeting and reporting.
- Hands-on enablement so the team can run the platform independently.
OUTCOME
EverConnect came out of the engagement with a marketing foundation the team can trust. Tracking, segmentation, nurture journeys, and attribution were restored, the Marketo migration finished on deadline with data integrity intact, and Data Cloud was corrected so targeting and reporting reflect reality.
- Marketo contacts migrated on schedule, with opt-outs and history preserved.
- Accurate targeting and reporting through Data Cloud.
- Reliable segmentation, tracking, and attribution.
- A marketing team confident running campaigns on its own.
