Client: EverConnect
- Marketing Cloud Next, Growth Edition
- Salesforce Data Cloud
ABOUT CLIENT
EverConnect is a performance marketing and lead generation company that helps service-based businesses acquire new customers and grow revenue.
NEED
EverConnect’s Marketing Cloud Next Growth implementation was producing unreliable segmentation, broken tracking, and weak attribution, which undermined the marketing team’s trust in their own data. The root cause sat underneath, in a misconfigured Data Cloud with mapping errors. Compounding the problem, a hard deadline to migrate existing contacts out of Marketo required careful data cleansing and continuity planning, and the marketing team did not yet have the platform knowledge to operate independently once the work was done.
APPROACH
CloudMasonry began with a platform audit and remediation roadmap rather than patching the visible symptoms, then rebuilt on a corrected foundation while running the migration in parallel against a fixed deadline.
- Platform audit and remediation roadmap to identify the underlying Data Cloud configuration errors.
- Marketing Cloud Growth re-implemented to best-practice standards, rebuilding automation, attribution, and nurture flows.
- Migration of existing Marketo contacts, preserving opt-outs and engagement history.
- Corrected Data Cloud mapping across existing profiles for accurate targeting and reporting.
- Hands-on enablement sessions to close the engagement, equipping the marketing team to run the platform without ongoing support.
OUTCOME
EverConnect came out of the engagement with a marketing foundation the team can trust. Tracking, segmentation, nurture journeys, and attribution were restored, the Marketo migration finished on deadline with data integrity intact, and Data Cloud was corrected so targeting and reporting reflect reality.
- Existing contacts migrated off Marketo on deadline, with opt-outs and engagement history preserved.
- Data Cloud mapping corrected across existing profiles.
- Segmentation, tracking, and attribution rebuilt on a corrected foundation rather than patched.
- A marketing team with the confidence and capability to run and optimize campaigns on their own.
