i-media

Client: i-media

TECHNOLOGY

  • Salesforce Sales Cloud
  • Marketing Cloud Account Engagement

ABOUT CLIENT

i-media owns the UK’s largest motorway service area media network, delivering advertisements across more than 100 motorway service areas to help brands reach up to 8.1 million high-intent drivers a week.


NEED

i-media wanted a dependable Salesforce foundation and modern tools to help its sales team build proposals and track performance.


APPROACH

The first phase strengthened the platform and its Broadsign integration and added governance controls. The second rebuilt the proposal tool with the sales team, moved automations to Salesforce Flow, and consolidated reporting.

  • Custom development to strengthen the Broadsign integration.
  • Governance and approval controls on closed opportunities.
  • Automated booking form audits and improved DocuSign workflows.
  • A rebuilt proposal tool, designed with the sales team.
  • Automations moved to Salesforce Flow.
  • Consolidated, product-by-product reporting.

OUTCOME

i-media’s team works on a stable, easy-to-use platform, builds proposals faster, and sees sales performance by product.

  • A stable, easy-to-use Salesforce platform.
  • A proposal tool built for faster, sharper proposals.
  • Modernized automations and consolidated reporting.
  • Role-based layouts that improved adoption.

Client Success Stories