OpenX Salesforce Spiff Client Story

Client: OpenX

TECHNOLOGY

Salesforce Spiff
Salesforce Sales Cloud

ABOUT CLIENT

OpenX is an independent omnichannel supply-side platform supporting programmatic advertising across connected TV, mobile apps, mobile web, and desktop inventory, connecting publishers’ ad inventory with advertiser demand through real-time bidding.

NEED

OpenX wanted to move sales compensation from spreadsheets to a centralized platform that scales with its global plans and gives sellers clear visibility into earnings.

APPROACH

CloudMasonry implemented Salesforce Spiff as OpenX’s centralized Incentive Compensation Management (ICM) platform, integrated into the systems the compensation calculations actually depend on.

Salesforce Spiff implemented as the central incentive compensation platform.
Integration with Salesforce and internal data sources.
Automated calculations across OpenX’s global compensation plans.
Ongoing Managed Services support for the platform and broader Salesforce environment.

OUTCOME

OpenX now runs incentive compensation on a centralized, automated platform. Compensation calculates automatically, and reps, managers, and finance see earnings in real time. New plan types can be added without any manual work.

Centralized, automated incentive compensation.
Complex plan calculations handled automatically.

Real-time earnings visibility for reps, managers, and finance.
Flexibility to support new plan types as strategies change.

Client Success Stories

CloudMasonry designed a solution to centralize both client communications and operational data to ensure more efficient client responses without the need for additional headcount.

CloudMasonry migrated West Point Partners off Apto onto Financial Services Cloud, then added Marketing Cloud Account Engagement and an Agentforce records pipeline.

CloudMasonry migrated Sentec from Microsoft Dynamics to Salesforce Sales Cloud, integrating NetSuite through MuleSoft Composer and automating asset management.

CloudMasonry partnered with Springboard Collaborative to strengthen its Salesforce data, invoicing, and partner portal and map its roadmap.

CloudMasonry partnered with SP+ to refine key Salesforce workflows and modernize its deal interface on Lightning Web Components (LWC).

CloudMasonry consolidated ELIQUENT’s post-acquisition Salesforce instances and deployed Salesforce Contracts, cutting contract processing time by 70 percent.

CloudMasonry unified Pax8’s marketplace, CRM, and marketing data in Salesforce Data Cloud, then deployed Agentforce for partner support on top of it.

CloudMasonry and NRG partnered to deliver a best in class field selling experience build on the Salesforce platform.

CloudMasonry built ValorC3’s Salesforce foundation on Sales Cloud and CPQ, then carried the platform through a full company rebrand with no operational disruption.

CloudMasonry partnered with EverConnect to strengthen its Marketing Cloud Next and Data Cloud foundation and migrate contacts from Marketo.

CloudMasonry built a Revenue Cloud and OmniStudio document engine for Opti9, generating branded proposals from Salesforce across its account and partner hierarchy.