CloudMasonry Transforms Packback with Salesforce Integration

Client: Packback

TECHNOLOGY

Salesforce Sales Cloud
Integration with Packbacks Core Product

ABOUT CLIENT

Packback is a rapidly growing education technology company based in Chicago, Illinois, that provides an AI platform based solution capable of facilitating conversation and fostering critical thinking skills.

NEED

Preparing for rapid growth, Packback wanted a Salesforce architecture that could scale across its direct-to-professor, enterprise, and e-commerce sales motions.

APPROACH

CloudMasonry led a series of exercises resulting in a multi-phase roadmap for the design and rollout of a solution that met immediate needs while setting up an ongoing innovation cadence. The roadmap supports scalability across all selling motions: direct to professor, enterprise sales, and e-commerce.

OUTCOME

CloudMasonry partnered with Packback’s resources to establish a single source of truth for Account information, data governance strategy, and a restructuring of the surrounding architecture so that data flows smoothly across applications and remains consistent.

Client Success Stories

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