Sojern

Client: Sojern

TECHNOLOGY
  • Salesforce Sales Cloud
  • Marketing Cloud Account Engagement
  • Salesforce CPQ
  • Salesforce Billing

ABOUT CLIENT

Sojern is a travel marketing platform for hotels, attractions, and destinations, using data to help travel businesses find, engage, and convert travelers online.


NEED

Sojern engaged CloudMasonry for ongoing Salesforce support as it scaled, including lead scoring and routing for its global sales teams, integration improvements, and bringing products from newly acquired brands into its CPQ environment.


APPROACH

CloudMasonry provided Salesforce support across several project teams, running improvements and new builds in parallel.

  • Strengthened integrations supporting Sojern’s customer portal.
  • Optimized CPQ pricing logic and automated connections with third-party tools including Asana.
  • Rebuilt lead qualification and routing in Marketing Cloud Account Engagement with improved scoring and regional alignment.
  • Expanded CPQ to include subscription products from two newly acquired brands, without disrupting existing sales processes.

OUTCOME

Sojern’s sales and marketing teams work on a stable, well-integrated Salesforce platform. The CPQ expansion gives the business a way to bring in new acquisitions without rebuilding, protecting the platform investment already made.

  • A lead qualification and routing system directing warm leads by region and vertical, rated 4.9 out of 5 by the client.
  • Reliable integrations and pricing logic.
  • CPQ extended to carry subscription products from acquired brands.
  • A platform able to absorb future acquisitions without disrupting existing sales operations.

Client Success Stories