Vista Outdoor Salesforce Marketing Transformation

Client: Vista Outdoor

TECHNOLOGY

Salesforce Marketing Cloud
Salesforce Data Cloud

ABOUT CLIENT
Vista Outdoor is the parent company of 41 renowned brands that design, manufacture, and market sporting and outdoor products such as Bushnell, Bell Helmets, and Camelbak

NEED

Vista Outdoor approached CloudMasonry with a diverse set of challenges in its Salesforce Marketing Cloud operations. Their need for ad hoc support was varied, encompassing small requests such as assistance with Journey Builder, SQL queries, HTML, and AMPscript. Additionally, Vista sought to optimize its SFMC data across various business units, enhance audience segmentation, and improve overall data organization. Their objective was to address immediate ad hoc requests and lay the groundwork for sustained efficiency and excellence in their marketing efforts.

APPROACH

CloudMasonry’s approach to Vista’s needs was comprehensive and integrated. Quickly handling ad hoc support requests related to Journey Builder, SQL queries, HTML, and AMPscript, our team simultaneously optimized SFMC data and implemented improvements in business unit organization through ongoing data audits. Crafting dynamic content and audiences for SFMC reports and segmentation empowered Vista to tailor marketing efforts precisely. The streamlined content creation process, including building necessary content blocks, allowed Vista to seamlessly deliver impactful messages.

OUTCOME

Vista Outdoor’s marketing team now works with cleaner, better-organized Marketing Cloud data across its business units, with audience segmentation and reporting they can act on. Ad hoc needs like Journey Builder support, SQL queries, HTML, and AMPscript are handled quickly, and dynamic content and audiences let the team tailor campaigns precisely rather than sending broadly. A streamlined content creation process, with reusable content blocks in place, means marketing can deliver targeted messages faster and with less manual work across brands.

Cleaner, better-organised Marketing Cloud data across business units.
Audience segmentation and reporting the team can act on.
Dynamic content and audiences for precisely tailored campaigns.
A streamlined content process with reusable blocks for faster delivery.

Client Success Stories

CloudMasonry designed a solution to centralize both client communications and operational data to ensure more efficient client responses without the need for additional headcount.

CloudMasonry partnered with Gradient AI to implement a Salesforce CPQ based quoting solution.

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CloudMasonry built a phased marketing automation framework for Lehigh University, standardizing graduate recruitment communications across its colleges with Marketing Cloud Account Engagement.

CloudMasonry consolidated ELIQUENT’s post-acquisition Salesforce instances and deployed Salesforce Contracts, cutting contract processing time by 70 percent.

CloudMasonry and Vista Outdoor partnered to maximize their investments in Salesforce Marketing Cloud and Data Cloud.

CloudMasonry delivered a five-cloud Salesforce platform for ASME, replacing legacy PIM and order entry systems and connecting quote-to-cash with digital commerce.

CloudMasonry rebuilt Patreon’s sales pipeline reporting in Salesforce, resolving data inconsistencies and integrations to improve visibility and drive adoption.

CloudMasonry built ValorC3’s Salesforce foundation on Sales Cloud and CPQ, then carried the platform through a full company rebrand with no operational disruption.

CloudMasonry turned a one-month Marketing Cloud discovery for Seven Corners into a nineteen-month engagement, improving customer journeys and email performance.

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CloudMasonry gave The TCW Group a documented, scored baseline of its Salesforce security configuration with a phased roadmap to act on and track against.