Client: Vista Outdoor
TECHNOLOGY
- Salesforce Marketing Cloud
- Salesforce Data Cloud
ABOUT CLIENT
Vista Outdoor is the parent company of 41 renowned brands that design, manufacture, and market sporting and outdoor products such as Bushnell, Bell Helmets, and Camelbak
NEED
Vista Outdoor approached CloudMasonry with a diverse set of challenges in its Salesforce Marketing Cloud operations. Their need for ad hoc support was varied, encompassing small requests such as assistance with Journey Builder, SQL queries, HTML, and AMPscript. Additionally, Vista sought to optimize its SFMC data across various business units, enhance audience segmentation, and improve overall data organization. Their objective was to address immediate ad hoc requests and lay the groundwork for sustained efficiency and excellence in their marketing efforts.
APPROACH
CloudMasonry’s approach to Vista’s needs was comprehensive and integrated. Swiftly handling ad hoc support requests related to Journey Builder, SQL queries, HTML, and AMPscript, our team simultaneously optimized SFMC data and implemented improvements in business unit organization through ongoing data audits. Crafting dynamic content and audiences for SFMC Reports and Segmentation empowered Vista to tailor marketing efforts precisely. The streamlined content creation process, including building necessary content blocks, allowed Vista to seamlessly deliver impactful messages.
OUTCOME
In conclusion, CloudMasonry’s collaboration with Vista exemplifies our commitment to delivering strategic solutions that drive efficiency and excellence in marketing operations. We are proud to be a partner in Vista’s journey towards marketing success.
