VIZIO Media Cloud Client Story

Client: VIZIO

TECHNOLOGY

Salesforce Media Cloud
Salesforce CPQ
Salesforce Billing

ABOUT CLIENT

VIZIO designs and manufactures consumer electronics, best known for its high-definition televisions and audio equipment, with a Platform Ad Sales business operating across the connected TV market.

NEED

VIZIO’s Platform Ad Sales team was working across a fragmented technology landscape spanning Inscape and SmartCast, with manual processes and disjointed CRM systems sitting between them. To scale and secure revenue growth in the connected TV market, the business needed to unify order management, forecasting, and billing rather than continue reconciling them by hand.

APPROACH

CloudMasonry delivered a phased transformation to unify VIZIO’s dual Salesforce instances, establishing a media-focused foundation before building revenue management on top of it.

Phase One consolidated the Inscape and Platform orgs into a single instance built on Salesforce Media Cloud.
Phase Two deployed Salesforce CPQ with bi-directional synchronization, automating order, financial, and revenue management.
Phase Three completed the ecosystem with Salesforce Billing, delivering an end-to-end quote-to-cash process across all advertising and media operations.
Successive billing releases and enhancements extended the platform as VIZIO’s advertising business grew, including programmatic redesign, cash application, and insertion order ingestion.

OUTCOME

VIZIO’s advertising and media operations run on a single connected platform, with quote-to-cash automated from order through billing. What began as an org consolidation has run continuously since 2021, with CloudMasonry supporting and extending the environment through successive releases as the connected TV business has scaled.

Two Salesforce instances consolidated into one media-focused foundation.
Order, financial, and revenue management automated with bi-directional synchronization.
End-to-end quote-to-cash across all advertising and media operations.
A platform extended through successive billing releases rather than rebuilt as requirements changed.
An engagement sustained across five years, from initial consolidation through ongoing managed services.

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