VIZIO Media Cloud Client Story

Client: VIZIO

TECHNOLOGY

Salesforce Media Cloud
Salesforce CPQ
Salesforce Billing

ABOUT CLIENT

VIZIO designs and manufactures consumer electronics, best known for its high-definition televisions and audio equipment, with a Platform Ad Sales business operating across the connected TV market.

NEED

VIZIO’s Platform Ad Sales team wanted to unify order management, forecasting, and billing on one platform to support growth in the connected TV market.

APPROACH

CloudMasonry delivered a phased transformation to unify VIZIO’s two Salesforce instances, establishing a media-focused foundation before building revenue management on top of it.

Phase One consolidated two Salesforce instances into a single instance on Salesforce Media Cloud.
Phase Two deployed Salesforce CPQ with bi-directional synchronization, automating order, financial, and revenue management.
Phase Three completed the ecosystem with Salesforce Billing, delivering an end-to-end quote-to-cash process across all advertising and media operations.
Successive billing releases and enhancements extended the platform as VIZIO’s advertising business grew.

OUTCOME

VIZIO’s advertising and media operations run on a single connected platform, with quote-to-cash automated from order through billing. Order management, forecasting, and billing sit in one media-focused Salesforce foundation, so the team can bring new advertising products to market faster and manage revenue with far less manual effort.

Advertising and media operations running on a single connected platform.

Quote-to-cash automated from order through billing.
Order management, forecasting, and billing unified in one media-focused foundation.
New advertising products brought to market faster with less manual effort.

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