
Summer ’24 Updates
Salesforce Summer ’24 Release: Consumer Goods Cloud Enhancements
The Salesforce Summer ’24 release brings significant updates to Consumer Goods Cloud, focusing on streamlining operations, enhancing retail execution, and improving overall efficiency. Here’s a rundown of the key improvements:
1. Advanced Store Visit Planning
Optimized route planning and store visit scheduling:
- AI-Powered Recommendations: Smarter suggestions for visit priorities based on historical data and KPIs.
- Dynamic Routing: Real-time adjustments to rep schedules based on traffic and store conditions.
- Multi-Day Visit Planning: Enhanced capabilities for planning complex, multi-day store visits.
2. Enhanced Retail Execution
Improved tools for in-store activities:
- Mobile Surveys: More flexible and user-friendly mobile surveys for capturing in-store data.
- Image Recognition: Advanced image analysis for planogram compliance and share of shelf calculations.
- Task Automation: Streamlined task creation and assignment based on survey results and store conditions.
3. Order Management Upgrades
Streamlined ordering process:
- Predictive Ordering: AI-driven suggestions for order quantities based on historical data and current trends.
- Mobile Order Capture: Improved mobile interface for quick and easy order placement during store visits.
- Integration with Inventory Systems: Real-time stock updates for more accurate ordering.
4. Analytics and Reporting Enhancements
Deeper insights for better decision-making:
- Custom Dashboards: More flexibility in creating tailored reports for specific retail metrics.
- Trend Analysis: Advanced tools for identifying and analyzing long-term retail trends.
- Performance Benchmarking: Improved capabilities for comparing store and rep performance across regions.
5. Collaboration Tools
Better communication features for field teams:
- In-App Messaging: Enhanced real-time communication between field reps and supervisors.
- Knowledge Sharing: Improved access to product information and best practices while in the field.
- Team Performance Tracking: New tools for monitoring and motivating team performance in real-time.
These updates in the Salesforce Summer ’24 release for Consumer Goods Cloud are designed to help companies in the consumer goods sector optimize their retail execution, improve store visit efficiency, and gain deeper insights into their operations. By leveraging these new features, businesses can expect to see improvements in productivity, data accuracy, and overall retail performance.
For more detailed information on these updates and how they can benefit your consumer goods business, visit CloudMasonry’s Consumer Goods Cloud guide.