What is Salesforce CPQ? Posted by
Peter RyanThe short answer: Salesforce CPQ (Configure, Price, Quote) is Salesforce’s long-standing tool for building accurate quotes for complex products: reps configure what the customer is buying, pricing and discount rules apply automatically, and the system generates a professional quote document. Important context for 2026: Salesforce stopped selling CPQ to new customers on March 19, 2025. Existing customers remain fully supported, and the successor product is Agentforce Revenue Management, formerly Revenue Cloud Advanced.
If your sales team quotes anything more complicated than a fixed price list, quoting accuracy becomes a revenue problem: wrong configurations, rogue discounts, and slow approvals all cost real money. Salesforce CPQ was built to solve that, and thousands of companies still run their quote-to-cash process on it. Here is what it does, where it stands now that Salesforce has stopped selling it, and what that means for your roadmap.
What does Salesforce CPQ actually do?
- Configure. Product rules and bundles guarantee reps can only quote valid combinations: required components come along automatically, incompatible options are blocked, and guided selling walks reps to the right product.
- Price. Price rules handle tiered pricing, volume discounts, block pricing, multi-dimensional quoting for multi-year deals, and currency handling, so pricing logic lives in the system rather than in a rep’s spreadsheet.
- Quote. Approval workflows route non-standard discounts to the right approvers, and quote templates generate branded proposal documents directly from the quote record.
- Renew and amend. CPQ automates renewal quotes and mid-term amendments from contract data, which is where subscription businesses get the most compounding value.
Is Salesforce CPQ being discontinued?
Salesforce placed CPQ on its end-of-sale list effective March 19, 2025, meaning new customers can no longer purchase it. If you already run CPQ, nothing stops working: existing contracts, renewals, and support all continue, and Salesforce has not announced an end-of-support date. But the product is no longer receiving meaningful new investment, and every new capability in the quoting space is landing in its successor instead. We cover the full timeline and what it means in our guide to the Salesforce CPQ end of life.
What is replacing Salesforce CPQ?
The successor is Salesforce Revenue Cloud, which Salesforce now brands Agentforce Revenue Management. The product launched as Revenue Lifecycle Management in early 2024, was renamed Revenue Cloud Advanced at Dreamforce 2024, and took its current name at Dreamforce 2025; all three names refer to the same platform. It rebuilds quoting natively on the core Salesforce platform with a unified product catalog, headless pricing and configuration APIs, native contract lifecycle management, and billing, rather than the managed-package architecture CPQ used.
How do CPQ and Agentforce Revenue Management compare?
Dimension Salesforce CPQ Agentforce Revenue Management Availability End of sale for new customers since March 2025; existing customers supported Actively sold and developed; where new capabilities land Architecture Managed package installed on top of Salesforce Built natively into the core platform with API-first pricing and configuration Scope Quoting, pricing, approvals, quote documents, renewals Full revenue lifecycle: catalog, quoting, contracts, orders, billing, revenue recognition If you are choosing today Not available to buy The default path for new quote-to-cash projects on Salesforce
What should current CPQ customers do?
There is no forced migration and no need to panic, but there is a planning clock. The sensible sequence is to keep running CPQ while it serves you, clean up product catalog and pricing debt now (it transfers to any future platform), and time the move to Agentforce Revenue Management around a natural trigger such as a renewal, a billing project, or a sales model change. We walk through that decision in detail in our CPQ migration guide.
Working with CloudMasonry on CPQ and what comes next
CloudMasonry has implemented and supported Salesforce CPQ for years and now delivers Revenue Cloud Advanced and Agentforce Revenue Management migrations, so we have seen both sides of the transition. Whether you need to stabilize an existing CPQ org or plan the move off it, our CPQ consulting practice can help. Contact us to talk through where your quoting stack stands.
Frequently Asked Questions
What does CPQ stand for in Salesforce?
CPQ stands for Configure, Price, Quote. It describes the three steps the software automates: configuring a valid product or bundle, applying the correct pricing and discounts, and generating a quote document for the customer.
Is Salesforce CPQ still supported?
Yes. Salesforce stopped selling CPQ to new customers on March 19, 2025, but existing customers keep full support and can continue renewing. No end-of-support date has been announced.
What is replacing Salesforce CPQ?
Agentforce Revenue Management, previously known as Revenue Cloud Advanced and before that Revenue Lifecycle Management. It rebuilds quoting natively on the Salesforce platform and extends it with contracts, orders, billing, and revenue recognition.
Should we migrate off CPQ now?
Not necessarily now, but you should have a plan. Most companies are best served by cleaning up catalog and pricing data first, then timing the migration to a business trigger such as a contract renewal, a billing initiative, or a packaging change rather than migrating under pressure later.
Peter RyanThe short answer: Salesforce CPQ (Configure, Price, Quote) is Salesforce’s long-standing tool for building accurate quotes for complex products: reps configure what the customer is buying, pricing and discount rules apply automatically, and the system generates a professional quote document. Important context for 2026: Salesforce stopped selling CPQ to new customers on March 19, 2025. Existing customers remain fully supported, and the successor product is Agentforce Revenue Management, formerly Revenue Cloud Advanced.
If your sales team quotes anything more complicated than a fixed price list, quoting accuracy becomes a revenue problem: wrong configurations, rogue discounts, and slow approvals all cost real money. Salesforce CPQ was built to solve that, and thousands of companies still run their quote-to-cash process on it. Here is what it does, where it stands now that Salesforce has stopped selling it, and what that means for your roadmap.
What does Salesforce CPQ actually do?
- Configure. Product rules and bundles guarantee reps can only quote valid combinations: required components come along automatically, incompatible options are blocked, and guided selling walks reps to the right product.
- Price. Price rules handle tiered pricing, volume discounts, block pricing, multi-dimensional quoting for multi-year deals, and currency handling, so pricing logic lives in the system rather than in a rep’s spreadsheet.
- Quote. Approval workflows route non-standard discounts to the right approvers, and quote templates generate branded proposal documents directly from the quote record.
- Renew and amend. CPQ automates renewal quotes and mid-term amendments from contract data, which is where subscription businesses get the most compounding value.
Is Salesforce CPQ being discontinued?
Salesforce placed CPQ on its end-of-sale list effective March 19, 2025, meaning new customers can no longer purchase it. If you already run CPQ, nothing stops working: existing contracts, renewals, and support all continue, and Salesforce has not announced an end-of-support date. But the product is no longer receiving meaningful new investment, and every new capability in the quoting space is landing in its successor instead. We cover the full timeline and what it means in our guide to the Salesforce CPQ end of life.
What is replacing Salesforce CPQ?
The successor is Salesforce Revenue Cloud, which Salesforce now brands Agentforce Revenue Management. The product launched as Revenue Lifecycle Management in early 2024, was renamed Revenue Cloud Advanced at Dreamforce 2024, and took its current name at Dreamforce 2025; all three names refer to the same platform. It rebuilds quoting natively on the core Salesforce platform with a unified product catalog, headless pricing and configuration APIs, native contract lifecycle management, and billing, rather than the managed-package architecture CPQ used.
How do CPQ and Agentforce Revenue Management compare?
| Dimension | Salesforce CPQ | Agentforce Revenue Management |
|---|---|---|
| Availability | End of sale for new customers since March 2025; existing customers supported | Actively sold and developed; where new capabilities land |
| Architecture | Managed package installed on top of Salesforce | Built natively into the core platform with API-first pricing and configuration |
| Scope | Quoting, pricing, approvals, quote documents, renewals | Full revenue lifecycle: catalog, quoting, contracts, orders, billing, revenue recognition |
| If you are choosing today | Not available to buy | The default path for new quote-to-cash projects on Salesforce |
What should current CPQ customers do?
There is no forced migration and no need to panic, but there is a planning clock. The sensible sequence is to keep running CPQ while it serves you, clean up product catalog and pricing debt now (it transfers to any future platform), and time the move to Agentforce Revenue Management around a natural trigger such as a renewal, a billing project, or a sales model change. We walk through that decision in detail in our CPQ migration guide.
Working with CloudMasonry on CPQ and what comes next
CloudMasonry has implemented and supported Salesforce CPQ for years and now delivers Revenue Cloud Advanced and Agentforce Revenue Management migrations, so we have seen both sides of the transition. Whether you need to stabilize an existing CPQ org or plan the move off it, our CPQ consulting practice can help. Contact us to talk through where your quoting stack stands.
Frequently Asked Questions
What does CPQ stand for in Salesforce?
CPQ stands for Configure, Price, Quote. It describes the three steps the software automates: configuring a valid product or bundle, applying the correct pricing and discounts, and generating a quote document for the customer.
Is Salesforce CPQ still supported?
Yes. Salesforce stopped selling CPQ to new customers on March 19, 2025, but existing customers keep full support and can continue renewing. No end-of-support date has been announced.
What is replacing Salesforce CPQ?
Agentforce Revenue Management, previously known as Revenue Cloud Advanced and before that Revenue Lifecycle Management. It rebuilds quoting natively on the Salesforce platform and extends it with contracts, orders, billing, and revenue recognition.
Should we migrate off CPQ now?
Not necessarily now, but you should have a plan. Most companies are best served by cleaning up catalog and pricing data first, then timing the migration to a business trigger such as a contract renewal, a billing initiative, or a packaging change rather than migrating under pressure later.
Client Success Stories
VIZIO
CloudMasonry unified VIZIO’s dual Salesforce instances through a phased Media Cloud transformation, delivering end-to-end quote-to-cash across advertising and media operations.
CoreSite
CloudMasonry moved CoreSite off a third-party quoting package onto native Salesforce CPQ, unifying multi-site quoting, renewals, amendments, and billing in one data model.
Cappstone
CloudMasonry migrated Cappstone from Salesforce CPQ to Revenue Cloud Advanced, modernizing quoting, contracts, and vendor management ahead of CPQ end of life.
Smith System
CloudMasonry implemented Salesforce CPQ for Smith System, automating quote-to-cash across two business entities and replacing manual quoting and pricing.